In a collaborative effort to spark change, HTeaO partnered with Alex’s Lemonade Stand Foundation (ALSF) to launch a joint campaign aimed at ending childhood cancer.

Merging both brands’ visual identities, the initiative encouraged customers to round up their purchases to support ALSF’s mission: funding critical research and providing resources for families in need. The main headline on the TV screen is animated to pulse like a heartbeat, symbolizing life, hope, and the ongoing fight against childhood cancer.

The campaign extended beyond the register, inviting supporters to host their own lemonade stands and raise additional donations. From in-store screens and print assets to social and email graphics, the purpose is to show how small acts of kindness can create life-changing impact.