Cinemark’s new canned wine campaign is designed to drive trial and increase guest engagement by introducing a curated selection of premium varietals through branded digital ads with motion graphics. Highlighting the transition from bottled to canned wine as a way to minimalize waste and maximize freshness, the campaign aims to present canned wine as a high-quality, appealing choice for guests

Each varietal—Imagery Cabernet (“Rich, smooth sipping”), Graham and Fisk’s White (“Popcorn’s favorite white blend”), Archer Roose Sparkling White (“Fruity. Fizzy. Oh-so-fun”), and Stella Rosa Black (“On the sweeter side”)—is featured with a custom movie ticket showcasing its tasting notes, creating a polished, cinema-inspired experience that encourages confident flavors and purchase.