I had the privilege of working on a series of animated arena ads for HTeaO, a premium iced tea company known for its high-quality, refreshing beverages. As a proud sponsor of the American Airlines Center, home to both the Dallas Mavericks and Dallas Stars, HTeaO wanted to create engaging content for the arena’s Jumbotron, concourse signage, and website.

For this project, I designed two distinct animated ads: one for basketball, featuring the tagline “You Sip, You Score,” and one for hockey, with the message “Everything is Better on Ice.” Each animation featured sport-specific elements and was centered around scoring, with the ball or puck shooting across the court/rink to land in the“O” in HTeaO. These consistent elements kept the brand identity intact while allowing for customization suited to each sport, effectively enhancing the fan experience in the arena.