This project is designed to educate viewers on all aspects of print production. Each lesson delves deeply into various topics, revealing what goes into the print process.

The visual aesthetic is determined by the ambivalence: “mysterious yet playful”, reflecting the idea that print production, while understood by a select few (mysterious), becomes enjoyable when simplified (playful).

The title “Elixir” symbolizes the magical nature of printing, making a pun with the ink being the elixir, as if it was magical. In this context, printing improves the medium (like paper) using ink (design).