“Empower the Spectrum” is a voting campaign aimed at raising awareness and empowering the autism community. Visual elements, featuring satisfying details, smooth transitions, and dynamic movements, engage the target audience.
The kinetic poster uses four circles to form the letters “V,” “O,” “T,” and “E,” representing the pillars of autistic empowerment: “accept, enrich, inspire, and empower.” These circles interact organically with its environment, mirroring cell behavior. Tactile textures in physical products enhance touch-based engagement.
Target Audience: Neurodivergent community
Project Nature: Personal
Softwares: Illustrator, After Effects and Photoshop.